1. THE VISIBILITY EFFECT
“While equity crowdfunding rounds attract large numbers of small investors, these angels become avid brand ambassadors for companies and help them generate more visibility and sales.”
2. THE OPACITY EFFECT
“Valuations tend to be slightly better because there’s less of a discount for opacity as compared to private companies.”
3. ENTREPRENEURIAL FOCUS
“After the round, management gets to focus on running the company rather than deconflicting their VCs from the rest of their constituents.”
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