Fueling the Wonky Veg Revolution

Oddbox, London’s biggest independent wonky fruit and veg box scheme, reached its crowdfunding target in record time to enable it to expand its service to more customers.

Source: Pixabay

The company initially hoped to raise £350,000 but investors saw the huge potential offered by the business and it over-funded to a tune of £520,000.

The purpose-driven business pays farmers a fair price for their produce and donates up to 10% to tackle food poverty by partnering with charities like City Harvest.

Emilie Vanpoperinghe, Oddbox co-founder explains:

We are incredibly humbled to have exceeded our investment target in such a short space of time. The support we have had from customers and investors has been phenomenal and we can’t thank them enough. We believe wholeheartedly in our wonky fruit and veg scheme and we’re looking forward to bringing it to more people. We won’t stop there though, our mission is to fundamentally shift food standards and eventually, normalise wonky produce and we need everyone to get involved. Come and join the wonky veg revolution with us!

Inspired by eating a misshapen but delicious tomato in Portugal and launched in 2016, OddBox delivers to over 1,600 homes in South London and 85 offices in central London but has a waiting list of over 3,000 people keen to subscribe. The £500,000 investment will be used to upgrade its tech platform, build a strong brand, optimise operations and expand the expertise in its team. This will help the business broaden its delivery area to reach their goal of 12,500 customers by 2019 but the work has already begun with 15 new postcodes in West and East London rolling out from August.