Don’t start a business, start a crusade. This represents at its core the business approach of James Watt and Martin Dickie, cofounders of BrewDog.
An equity crowdfunding sensation since the early days of equity crowdfunding, the company has over the years made the most of their loyal community through the Equity For Punks programme.
BrewDog says the money raised will be used to strengthen its environmental focus after the company has declared to be carbon negative.
In particular, the organization is planning to install wind turbines at its brewery, to build three zero-waste bars, and to plant its hop farm at its US facility stop emitting carbon altogether.
Talking to the i early this week about the impact of the Covid-19 pandemic on the business, BrewDog’s co-founder James Watt stated:
“It was insanely tough. It’s precarious, the part of the business that’s challenged is hospitality. We’re just thankful that our wholesale and e-commerce side of the business is strong.”
The round will close on 29 January 2021 with shares priced at £25.15 with a minimum investment of two shares. Cash at risk.
Find out more here.