Author: lucasabia

Luca is a Lecturer in Enterprise and Entrepreneurship within the International Centre for Transformational Entrepreneurship, an academic think tank at Coventry University. A crowdfunding scholar and a marketing passionate, he is a Member of the Chartered Institute of Marketing, for over a decade helped startups, charities, trade bodies, SMEs, and Fortune 500 companies across different sectors maximize their strategies and enjoyed taking part in the creation of a couple of startups.

Global Economic Outlook 2022

From the impact of a new COVID variant to continued inflation, governments will continue to face economic challenges in 2022. What immediate and long-term actions will be required to stabilize the global economy and ensure a sustainable and equitable recovery?

"Empirical research shows that start-ups that are more innovative tend to attract greater interest from crowd investors (Le Pendeven and Schwienbacher, 2018). This finding contrasts with reward-based crowdfunding, where Chan and Parhankangas (2017) document that the crowd has a preference to support less innovative projects, perhaps because they face a greater risk if they are not able to deliver the promised reward." (Schwienbacher, 2019)

"Businesses are looking to put their money where it matters – their offering to customers and their people." Jeremy Over, a partner of Moore Barlow, commented on a recent survey according to which SMEs are more likely to choose non-traditional ways of accessing capital, like crowdfunding.