Author: lucasabia

A chartered marketer (MCIM) with a soft spot for business creation with impact, I am currently a lecturer in enterprise and entrepreneurship at Coventry University, where I am also the Deputy Course Director for MSc International Entrepreneurship and Academic Communication Lead. Formerly helped, by managing teams of specialists both in agency and in-house, Fortune500 companies across several sectors (e.g., FMCG, financial services, manufacturing, e-commerce, aerospace, engineering, pharma) maximise their strategic comms efforts, I also enjoyed taking part in the creation of a couple of startups. I like to share my experience to help startuppers tackle their marketing challenges. I hold a PhD in Entrepreneurship, two MBAs and a first in comms and am always keen on a good story to tell.
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Bettina Warburg: How the blockchain will radically transform the economy [TED’s Video]

Say hello to the decentralized economy — the blockchain is about to change everything. Bettina Warburg describes how the blockchain will eliminate the need for centralized institutions like banks or governments to facilitate trade, evolving age-old models of commerce and finance into something far more interesting: a distributed, transparent, autonomous system for exchanging value.

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Blockchain & Millennials: A Relationship of Trust and Transparency?

Blockchain comes second only to the invention of the web, experts claim, in its disruptive power which seems to be reshaping every aspect of human activity, spanning from business to law to entrepreneurship with society, at large, ending up being assimilated confirming that Blockchain is a real game changer which, sooner or later, will revolutionize also the way we all think.