Author: lucasabia

A chartered marketer (MCIM) with a soft spot for business creation with impact, I am currently a lecturer in enterprise and entrepreneurship at Coventry University, where I am also the Deputy Course Director for MSc International Entrepreneurship and Academic Communication Lead. Formerly helped, by managing teams of specialists both in agency and in-house, Fortune500 companies across several sectors (e.g., FMCG, financial services, manufacturing, e-commerce, aerospace, engineering, pharma) maximise their strategic comms efforts, I also enjoyed taking part in the creation of a couple of startups. I like to share my experience to help startuppers tackle their marketing challenges. I hold a PhD in Entrepreneurship, two MBAs and a first in comms and am always keen on a good story to tell.
*Thinkers by lucasabia

More equal societies are more resilient, they are more likely to invest for the many not the few, and to have robust political institutions and consistent policies. And few would disagree that a society that provides opportunity for all of its citizens is more likely to thrive than one which favours an elite, however defined. (Mark Carney, Value(s). Building a better world for all).

*Trees by lucasabia

Global Economic Outlook 2022

From the impact of a new COVID variant to continued inflation, governments will continue to face economic challenges in 2022. What immediate and long-term actions will be required to stabilize the global economy and ensure a sustainable and equitable recovery?

*Thinkers by lucasabia

"Empirical research shows that start-ups that are more innovative tend to attract greater interest from crowd investors (Le Pendeven and Schwienbacher, 2018). This finding contrasts with reward-based crowdfunding, where Chan and Parhankangas (2017) document that the crowd has a preference to support less innovative projects, perhaps because they face a greater risk if they are not able to deliver the promised reward." (Schwienbacher, 2019)

*Bees by lucasabia

"Businesses are looking to put their money where it matters – their offering to customers and their people." Jeremy Over, a partner of Moore Barlow, commented on a recent survey according to which SMEs are more likely to choose non-traditional ways of accessing capital, like crowdfunding.