Author: lucasabia

A chartered marketer (MCIM) with a soft spot for business creation with impact, I am currently a lecturer in enterprise and entrepreneurship at Coventry University, where I am also the Deputy Course Director for MSc International Entrepreneurship and Academic Communication Lead. Formerly helped, by managing teams of specialists both in agency and in-house, Fortune500 companies across several sectors (e.g., FMCG, financial services, manufacturing, e-commerce, aerospace, engineering, pharma) maximise their strategic comms efforts, I also enjoyed taking part in the creation of a couple of startups. I like to share my experience to help startuppers tackle their marketing challenges. I hold a PhD in Entrepreneurship, two MBAs and a first in comms and am always keen on a good story to tell.

"Systemic shifts require collective intent - something that is still scarce in business communities across the globe. The COVID-19 pandemic has suddenly changed that, and has created the necessary conditions for collective intent. The human race is at a crossroads, and the choices we make now will define future generations and their way of life." 

WEF

“People around the world are coming up with ideas on how to solve some of the problems and challenges we’ve faced in the last few weeks. For a lot of people, there’s a lot of time on their hands to do research, there’s a lot of thinking time. It is a perfect time to be doing that.”

Luke Lang, co-founder of equity crowdfunding platform Crowdcube, to CNBC