Author: lucasabia

A chartered marketer (MCIM) with a soft spot for business creation with impact, I am currently a lecturer in enterprise and entrepreneurship at Coventry University, where I am also the Deputy Course Director for MSc International Entrepreneurship and Academic Communication Lead. Formerly helped, by managing teams of specialists both in agency and in-house, Fortune500 companies across several sectors (e.g., FMCG, financial services, manufacturing, e-commerce, aerospace, engineering, pharma) maximise their strategic comms efforts, I also enjoyed taking part in the creation of a couple of startups. I like to share my experience to help startuppers tackle their marketing challenges. I hold a PhD in Entrepreneurship, two MBAs and a first in comms and am always keen on a good story to tell.

Father Of Social Entrepreneurship Says ‘Society Is At A Profound Turning Point’ [VIDEO]

Bill Drayton, founder and CEO of Ashoka, literally coined the term “social entrepreneur” when he founded the nonprofit back in 1980, almost 40 years ago. He also decided that changemaker was one word and not two, something the Oxford dictionary now recognizes (though Webster’s does not, to the Drayton’s consternation). Drayton says, “We all sense that society is at a profound, indeed historic turning point.”