Short terminism of equity crowdfunding platforms put at risk a whole industry and its promises to change for the better.
Author: lucasabia
A chartered marketer (MCIM) with a soft spot for business creation with impact, I am currently a lecturer in enterprise and entrepreneurship at Coventry University, where I am also the Deputy Course Director for MSc International Entrepreneurship and Academic Communication Lead. Formerly helped, by managing teams of specialists both in agency and in-house, Fortune500 companies across several sectors (e.g., FMCG, financial services, manufacturing, e-commerce, aerospace, engineering, pharma) maximise their strategic comms efforts, I also enjoyed taking part in the creation of a couple of startups. I like to share my experience to help startuppers tackle their marketing challenges. I hold a PhD in Entrepreneurship, two MBAs and a first in comms and am always keen on a good story to tell.
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"The new stance of America’s most powerful CEOs is, of course, welcome. But we will have to wait and see whether it’s another publicity stunt, or whether they really mean what they say. In the meantime, we need legislative reform."
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Results from a study "showed that people with higher wealth were more responsive to financial arguments than moral ones. Prioritising returns is on the one hand what you’d expect from investors in general; at the same time, it’s not what you’d expect if participation in sustainable finance were driven by a charitable impulse."
Source: FT Alphaville
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Oliver* 
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