Results from a study "showed that people with higher wealth were more responsive to financial arguments than moral ones. Prioritising returns is on the one hand what you’d expect from investors in general; at the same time, it’s not what you’d expect if participation in sustainable finance were driven by a charitable impulse."

Source: FT Alphaville

Every human activity produces both positive and negative impacts. Unless we measure and manage the negative along with the positive, we cannot be sure we are achieving our intended net societal and environmental benefits, nor can we take corrective action.

(Adam Bendell, CEO of Toniic on the FT on why Impact investing starts with good intentions, but it cannot end there)