Why do companies look for “famous individuals”?

Why do companies look for “famous individuals”?
Jeff Lynn, CEO and co-founder of Seedrs: “It’s great to see how active Andy has become in early-stage investment and his recent investments on Seedrs into Perkbox and WeSwap reaffirm this. He is a great example of an investor who understands this asset class and the importance of building a broad investment portfolio, into which these two disruptive tech brands will add even more diversity.”