"I mean, you think about even traditional, people still go to the movies, they still sit down, they watch a two hour movie, and that hasn't changed in decades. So I think the way we connect and how we tell stories kind of is the same, just the medium's a little different." (Marvin Chow, VP, Global Marketing, Google about how building a brand has changed over the last decade).
Tag: entrepreneurs
FEMALE INVESTORS FUEL JOB CREATION IN THE UK
New study reveals investments worth £2 billion made by female angels helping to create 10,000 UK jobs.
Arguers rather than Storytellers
Crowdfunding: Pitching a project it is not just a matter of storytelling.
Low-quality entrepreneurs seek funding from the crowd, study says
Entrepreneurs who access equity crowdfunding are more likely to fail.
SEC: Major Upgrades to Crowdfunding Rules In US
Equity crowdfunding has been a flop for startups in the US, so far.
Fundraising Strategies in Equity Crowdfunding
A fundamental question in entrepreneurial finance is what determines the amount of money raised.
Engaging Investors: The Key to Fundraise Success
Every company should step into an investor’s shoes to evaluate what will excite them and how they can make themselves stand out in today’s market, VentureFounder’s Jamie Beare writes.
British SMEs like it equity
Appetite for equity finance growing in Britain.
4 steps to build an entrepreneurial state (for an entrepreneurial society)
The real question is how to apply the lessons of successful mission-oriented policy in the past to the societal challenges of today, an academic claims, suggesting a four-step keynesian formula via the Harvard Business Review.
Could serial crowdfunding lead us towards the first European internet lion?
As companies are entering the concept of serial crowdfunding questions on having the first European internet lion begin to arise.
Oliver* 