Short terminism of equity crowdfunding platforms put at risk a whole industry and its promises to change for the better.
"We started by issuing a Code of Conduct, then we made reporting standards mandatory for member platforms. Now, we are offering a third consumer protection tool. These three measures demonstrate how we go above and beyond legal requirements in terms of retail investors’ protection." ( Jamal El Mallouki, Chairman of the board of the German Crowdfunding Association on how they set the new "Transparency Seal", the first self regulatory scheme to protect retail investors within the European market for alternative finance)
Results show that, although sustainability orientation does not increase the chances of success or of engaging professional
investors, it attracts a higher number of everyday investors.