"I mean, you think about even traditional, people still go to the movies, they still sit down, they watch a two hour movie, and that hasn't changed in decades. So I think the way we connect and how we tell stories kind of is the same, just the medium's a little different." (Marvin Chow, VP, Global Marketing, Google about how building a brand has changed over the last decade).
*People for Impact
Arguers rather than Storytellers
Crowdfunding: Pitching a project it is not just a matter of storytelling.
In Other Words
To celebrate the #NationalWritingDay, Oliver* made up a short list of some of our favourite crowdfunding pitch videos.