In making their financial choices, Millennials go for impact. This is the main finding of a brand-new survey which has recently reached out more than 2,000 people across the UK. However, just a few hold ethical investments.
Indeed, according to the research produced by the Oxford-based impact investing platform Ethex in collaboration with crowdfunding platform
Energise Africa, 41% were respondents aged between 18 and 34-years-old saying ethical considerations are critical to their choice when purchasing financial services. This is a percentage which nearly doubles people aged 55+ (23%) and reflects the growing trend of socially and environmentally conscious investors looking for impact.
Moreover, ethical investments promise to drive the market to the next level as 3 people out of 5 nowadays consider how a company operates and performs in matters relating to the environment, social issues and governance, the study found out.
However, it remains a possibility right now as just 17% of respondents say they hold ethical investments.
This is why, Lisa Ashford, CEO of Ethex and Energise Africa, pointed out that, “The sector needs to better serve this growing interest by providing more education and information to give people the confidence to invest in ethical products. Empowering people in this way will help to protect people and the planet as well as generate potential financial returns.”
Find out more here.
Oliver* 