Welcome to Oliver* – People for Impact. This blog explores digital marketing for entrepreneurs, with a keen focus on funding campaigns and community building to drive social change.
What’s in it for you?
The blog articulates in the following sections:
🌲 *Trees: Dive into the broader perspective, discussing sustainable innovation and economic growth.
🌱 *Seeds: Discover alternative finance with a unique emphasis on creating meaningful impact.
🐝 *Bees: Uncover insights into startup marketing essentials, covering product-market fit, go-to-market strategies, brand development, scaling up, and digital tactics.
🤓 *Thinkers: Engage with stimulating content on books and research, offering food for thought and sparking new ideas.
This is Oliver*.
Who AM I?
I am a former Head of Press Office helping Fortune 500 companies and currently the MSc in International Entrepreneurship Course Director at Coventry University. I am an ASPiRE fellow within the Centre for Business in Society. My primary research interest centres around democratising capitalism and lies at the intersection of entrepreneurial finance and entrepreneurial marketing in the digital economy. A fellow of the Higher Education Academy, I lecture on entrepreneurial and digital marketing both at an undergraduate and postgraduate level. I hold a membership in the Chartered Institute of Marketing. I resumed my studies, completing an MBA from Durham University and a PhD in Entrepreneurship. I contribute to national and international media outlets by providing commentaries at the intersection of innovation and society.
👉 You can find more here on my Uni page
👉Something I published elsewhere #1
👉Something I published elsewhere #2
What’s in a name?
Oliver* is my virtual alter-ego and online companion. Being one of the most used names in the world, it is my way of suggesting that everybody can contribute to change.
In this perspective, it aims to signal the importance of cooperation and network-building to promote innovation and economic development by encouraging participation, resource-sharing, and the construction of sustainable entrepreneurial ecosystems.
As such, Oliver* signals openness, inclusivity and diversity to deliver a sustainable form of society.
Rankings
Thanks to you all, this blog has been included in some rankings, listed below. So, keep following!
59 Best Crowdfunding Blogs by Expertido (2019)
Top 20 Fintech Blogs to Follow by Difitek (2017)
Popular Fintech Blogs and News Websites To Follow by TechBullion (2017)
Oliver* 
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