*Bees by lucasabia

"The only thing that matters (for a new startup) is getting to product/market fit. Product/market fit means being in a good market with a product that can satisfy that market." (Marc Andreessen, A16Z)

*Thinkers by lucasabia

"At its core, marketing is all about understanding people; our customers. Being a marketer is also about understanding our colleagues and wider stakeholders. Being a marketer who is customer orientated and seeks to deliver value to both customers, an organisation and society, is therefore fundamentally about understanding people. It mirrors parenting in so many ways." (Laura Chamberlain)

*Seeds by lucasabia

"Crowdfunding accounted for 373 rounds, remaining popular. Crowdfunding has gained popularity over the past 10 years—soaring from just £18.1m in total fundraising value generated through crowdfunding in 2013 to £432m raised last year. However, as we’ve seen throughout this report, 2021 was crowdfunding’s best year, with £811m raised." (Beauhurst, The Deal 2023)

*Trees by lucasabia

“We don’t want to be an incubator economy taking all the risk of these very, very tiny companies, and then not able to capitalise on that by following through with the scale-up capital to turn some of those into true global companies.”

(Stephen Welton, chair of the British Business Bank in an interview with the Financial Times).



*Seeds by lucasabia

"The Carbon & Energy sector, which encompasses climate tech, accounts for 27% of all capital invested in European tech in 2023, more than doubling its share of investment since 2021. This has seen the sector overtake fintech." (Atomico)

*Bees by lucasabia

"The likelihood of having success at scale is significantly influenced by having a strong brand for you to operate."

(Andrew Benin and Allen Dushi, founders of Graza, an olive oil startup, interviewed by Ed Elson in the First Time Founders podcast)

*Bees by lucasabia

"Cultural connection was essential to our strategy at Spotify. If a brand is aligned with culture, people talk about it in a way that is much more meaningful, but also unprompted. Before you have an operating system, you must have a belief system." (Seth Farbman)

*Trees by lucasabia

📢 Britain will rejoin the EU’s Horizon programme, the world’s biggest collaborative research scheme, after a two-year Brexit-induced absence. British scientists welcomed the deal to rejoin, in part because it will help attract investment and talent from Europe, The Economist reports.

*Bees by lucasabia
Read More

Fine line

Why navigating the territory of becoming deeply immersed in something while retaining a sense of self is both thrilling and perilous. Something both entrepreneurs and marketers know really well, or at least they should.

*Bees by lucasabia

“Most people don’t understand marketing at all. They think marketing is hustle or hype or control or stealing people’s attention. It is none of those things. (…) Marketing is telling a true story that resonates with your smallest audience that they want to hear. That causes them to take action and to tell their friends.” (Seth Godin)

*Trees by lucasabia

"83 million jobs will be lost and 69 million jobs are projected to be created in the next five years. Cognitive skills are reported to be growing in importance most quickly, reflecting the increasing importance of complex problem-solving in the workplace. Creative thinking to be growing in importance slightly more rapidly than analytical thinking." (WEF, Future of Jobs Report 2023)