Communities. The holy grail of every entrepreneur out there. Why? Let’s see. 👇
- You cannot rely on your marketing team only. They are good at what they do. But if you have a community working for you well you are cutting down costs whilst fostering trust, thus brand loyalty and the willingness of other members to join. Almost for free. That’s it.
- However, it isn’t all roses. It requires focus, DISCIPLINE, perseverance, time, and money, and there is no guarantee of success.
- Nevertheless, in today’s attention economy, that’s how you can win attention.
- Actually, not only attention. Or the “right” attention. Something experts like David Aaker call “Strategic Awareness” (i.e., being remembered for the right reasons). It is about developing understanding.
- The thing is that when you develop understanding, you are nurturing your natural urge to teach others. We are all natural-born teachers.
- However, it is not just a matter of spreading the word around. It is telling others you are happy. That is a good signal for new members to join.
- Reason number seven. Reciprocity. In quality communities, members help each other. This is something researchers refer to as social capital. Which is a key ingredient for a successful community.
If you want to find out more, like how to build a loyal community, just have a look at People Powered by the community building expert Jono Bacon.
Worth the time. (Disclaimer: it is not an affiliate programme. Just the joy to share something useful).
Oliver* 
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