Daniel Kahneman, Nobel laureate in Economics, passed away, leaving a profound impact on bridging psychology and economics, deeply impacting many.
Category: *Thinkers
"At its core, marketing is all about understanding people; our customers. Being a marketer is also about understanding our colleagues and wider stakeholders. Being a marketer who is customer orientated and seeks to deliver value to both customers, an organisation and society, is therefore fundamentally about understanding people. It mirrors parenting in so many ways." (Laura Chamberlain)
If a hole in a sock triggers a global success
What the case of Blacksocks tells us about business creation, creativity and strategy. Something I learned by reading “International Entrepreneurship” by Antonella Zucchella, Birgit Hagen, and Manuel G. Serapio
Are you an entrepreneur eager to expand internationally? Here’s how marketing can help
The power of entrepreneurial marketing rests on understanding and catering to customers, leveraging creativity to deliver memorable content, and nurturing relationships, a brand new book reads.
International Business and International Entrepreneurship? They’re not the same stuff. Here’s why
Two experts discuss the contrasting approaches of international business and entrepreneurship, focusing on risk management versus bold innovation in global markets, inspired by a recent book “International Entrepreneurship.”
Short and sharp? It’s better
Effective writing for busy readers involves three steps: designing user-friendly navigation, keeping content concise, and facilitating easy responses, according to Harvard scientists Todd Rogers and Jessica Lasky-Fink.
"Cultural connection was essential to our strategy at Spotify. If a brand is aligned with culture, people talk about it in a way that is much more meaningful, but also unprompted. Before you have an operating system, you must have a belief system." (Seth Farbman)
Fine line
Why navigating the territory of becoming deeply immersed in something while retaining a sense of self is both thrilling and perilous. Something both entrepreneurs and marketers know really well, or at least they should.
How to dismantle society, one piece after the other
Lessons from an article by The Guardian.
IF YOU ARE A STARTUPPER IN SEARCH OF A SEED INVESTOR, IT IS WORTH READING (AND USING) THIS BOOK
Something I have learnt by reading “The Art of Startup Fundraising” by Alejandro Cremades.
Busy reading something good to be shared soon. Please, bear with me. 🙏
7 things about communities you should consider
Something I have read on “People Powered” by the community expert Jono Bacon.
The “Artificial Hand”: Risks and Opportunities from AI
Something I learned by listening to Gita Gopinath’s lecture at the University of Glasgow.
5 things I have learned by reading “Reaching New Heights in Uncertain Times Most Innovative Companies 2023” by BCG
Innovation has never been more important—and leading innovators are showing why.
Though times to get into the job market? Time to adopt an entrepreneurial mindset
Something I have learned by reading an article on The Economist’ 1843 Magazine.
Want to innovate? It takes time (and partners in crime)
Three things I have learned by listening “Meet the Leader”, a podcast by the World Economic Forum.
Connect with your customer using a metaphor
Something I have learned by reading “Rule the world. Master the power of storytelling to inspire, influence and succeed” by Paul Furlong
Imagine a new way
Something I have learned by reading “Reimagining Capitalism. How Business Can Save the World”
3 things I have learned by reading “Creating signature stories”
Why storytelling should be a no-brainer when it comes to building a brand.
Oliver* 
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