"I mean, you think about even traditional, people still go to the movies, they still sit down, they watch a two hour movie, and that hasn't changed in decades. So I think the way we connect and how we tell stories kind of is the same, just the medium's a little different." (Marvin Chow, VP, Global Marketing, Google about how building a brand has changed over the last decade).
Category: How To
CHANGING THE WORLD ONE KIND GESTURE AT A TIME
We are not only what we do but the intention underpinning it.
Pitching is about persuading others by telling a story. What’s in it?
To raise funds via crowdfunding or by other means, entrepreneurs have to tell stories. And this is much more effective than just show numbers, studies say.
Oliver* 