The European crowdfunding trade body has gone through a rebranding to signal a new phase in the industry evolution. Indeed, the organization has recently changed its name in Eurocrowd from ECN (i.e. European Crowdfunding Network). At the same time, they have also changed their visual identity and launched a new website.
In a newsletter, the organization has motivated the change as follow:
“After 9 years of being part of the industry, leading the political discourse on crowdfunding and making sure to change conditions for the better for our sector, we realized that we have changed as well. We have grown and our work and focus have expended – after establishing a relevant regulatory framework (even though much work is still to be done) and transparency, we realized that our visual identity should follow this progress.”
For more info, please head to eurocrowd.org.