Crowdfunding and innovation

“Empirical research shows that start-ups that are more innovative tend to attract greater interest from crowd investors (Le Pendeven and Schwienbacher, 2018). This finding contrasts with reward-based crowdfunding, where Chan and Parhankangas (2017) document that the crowd has a preference to support less innovative projects, perhaps because they face a greater risk if they are not able to deliver the promised reward.” (Schwienbacher, 2019)