RIP Traditional Marketing: How AI and Sustainability Are Taking Over September 13, 2025 Traditional marketing is dead. Discover how sustainability, AI, and climate-driven consumers are reshaping brand trust, growth, and survival.
Why trust is like a Netflix series (Spoiler: It needs deep roots to keep you binge-watching) July 1, 2025 Deep roots foster sustainability and authenticity in companies.
Mick Jagger’s chicken noodles May 4, 2024 A busy day, with a sore shoulder, and a podcast about storytelling as crucial for changemakers.
What a story is, and what it isn’t October 18, 2023 (And why you need that call to action)
Brands aren’t built in a day: The art of patience in marketing September 27, 2023 Business leaders must establish realistic expectations for their brand-building endeavours.
If you are a startupper in search of a seed investor, it is worth reading (and using) this book July 1, 2023 Something I have learnt by reading “The Art of Startup Fundraising” by Alejandro Cremades.
7 things about communities you should consider June 17, 2023 Something I have read on “People Powered” by the community expert Jono Bacon.
Connect with your customer using a metaphor May 5, 2023 Something I have learned by reading “Rule the world. Master the power of storytelling to inspire, influence and succeed” by Paul Furlong
3 things I have learned by reading “Creating signature stories” April 14, 2023 Why storytelling should be a no-brainer when it comes to building a brand.
Don’t come undone April 7, 2023 Something I learned by reading “Chief Marketing Officers at Work”.
3 things I have learned by reading “Founder Brand” March 24, 2023 How to transform our story into our competitive advantage.
It takes a village to raise a child March 17, 2023 A brand-new book explores the inner reasons why startuppers need whole ecosystems to survive and thrive.
The “Sustainability Generation” October 1, 2022 Gen Z is emerging as a key stakeholder group
Arguers rather than Storytellers July 11, 2022 Crowdfunding: Pitching a project it is not just a matter of storytelling.
CHANGING THE WORLD ONE KIND GESTURE AT A TIME October 23, 2021 We are not only what we do but the intention underpinning it.
Research? A team effort. Crowdfunding research? Well, you need a crowd October 6, 2021 Contrary to popular belief, research is a collective effort. My notes about the 5th European Centre for Alternative Finance Research Conference.
Down to earth: How entrepreneurs can collaborate to rejuvenate capitalism October 3, 2021 Why we need to start innovating solutions that correspond to the challenges in the world where we live, using a holistic and coordinated approach.
Why founders are not just building businesses, but building our collective future August 30, 2021 The Sustainable Development Goals represent a transformational opportunity for entrepreneurs.
Francesca Passeri (ECN): “Crowdfunding, to foster economic growth in the post-pandemic world.” September 29, 2020 But collaboration, education and research are pivotal to succeed.
Future Activists July 16, 2020 A study reveals that crowdfunding could encourage future activism in the field of sustainable entrepreneurship and thus help drive global change towards sustainability.
Oliver* - * People For Impact 