A busy day, with a sore shoulder, and a podcast about storytelling as crucial for marketers.
"The only thing that matters (for a new startup) is getting to product/market fit. Product/market fit means being in a good market with a product that can satisfy that market." (Marc Andreessen, A16Z)
What’s a pitch?
A snack reflection.
When crowdfunding fosters impact
UK-based Crowdfunder launches Top 100 Projects featuring impactful individuals and organizations that have fostered positive change.
How AI is revolutionising startup marketing
A report reveals high AI adoption among fast-growing start-ups. It’s a matter of profitability (as always).
The loss aversion
Daniel Kahneman, Nobel laureate in Economics, passed away, leaving a profound impact on bridging psychology and economics, deeply impacting many.
"At its core, marketing is all about understanding people; our customers. Being a marketer is also about understanding our colleagues and wider stakeholders. Being a marketer who is customer orientated and seeks to deliver value to both customers, an organisation and society, is therefore fundamentally about understanding people. It mirrors parenting in so many ways." (Laura Chamberlain)
"Crowdfunding accounted for 373 rounds, remaining popular. Crowdfunding has gained popularity over the past 10 years—soaring from just £18.1m in total fundraising value generated through crowdfunding in 2013 to £432m raised last year. However, as we’ve seen throughout this report, 2021 was crowdfunding’s best year, with £811m raised." (Beauhurst, The Deal 2023)
From community building to digital crack: How social is threatening purpose (and what to do)
Purpose, authenticity, and sustainability. Three pillars around which the changemakers should build their digital strategy.
If a hole in a sock triggers a global success
What the case of Blacksocks tells us about business creation, creativity and strategy. Something I learned by reading “International Entrepreneurship” by Antonella Zucchella, Birgit Hagen, and Manuel G. Serapio
The art of relationship building in the digital era
In the age of digital communication, the value of genuine human connections remains paramount. Building relationships takes time, consistency, and effort, requiring patience and passion in all endeavors.
Economists predict the European Central Bank will soon cut interest rates
Economists predict the European Central Bank will cut interest rates by Q2 2024 due to falling inflation. This could benefit startups by making financing more accessible and attractive for investors, but uncertainty about the economy may pose challenges.
Where entrepreneurs thrive
Entrepreneurship demands perseverance and a willingness to evolve.
“We don’t want to be an incubator economy taking all the risk of these very, very tiny companies, and then not able to capitalise on that by following through with the scale-up capital to turn some of those into true global companies.”
(Stephen Welton, chair of the British Business Bank in an interview with the Financial Times).
Building a brand in 2024? Go social First
Building a successful brand in 2024 will heavily rely on social media engagement and video creation, as suggested by Marketing Week.
The London wall
Markets generally work best when they are free. Brexit ended that. What next?
"The Carbon & Energy sector, which encompasses climate tech, accounts for 27% of all capital invested in European tech in 2023, more than doubling its share of investment since 2021. This has seen the sector overtake fintech." (Atomico)
Are you an entrepreneur eager to expand internationally? Here’s how marketing can help
The power of entrepreneurial marketing rests on understanding and catering to customers, leveraging creativity to deliver memorable content, and nurturing relationships, a brand new book reads.
International Business and International Entrepreneurship? They’re not the same stuff. Here’s why
Two experts discuss the contrasting approaches of international business and entrepreneurship, focusing on risk management versus bold innovation in global markets, inspired by a recent book “International Entrepreneurship.”
What a story is, and what it isn’t
(And why you need that call to action)
Short and sharp? It’s better
Effective writing for busy readers involves three steps: designing user-friendly navigation, keeping content concise, and facilitating easy responses, according to Harvard scientists Todd Rogers and Jessica Lasky-Fink.
Brands Aren’t Built in a Day: The Art of Patience in Marketing
Business leaders must establish realistic expectations for their brand-building endeavours.
"Cultural connection was essential to our strategy at Spotify. If a brand is aligned with culture, people talk about it in a way that is much more meaningful, but also unprompted. Before you have an operating system, you must have a belief system." (Seth Farbman)
The Power of Affection in Building Strong Brand Communities
In modern entrepreneurship, brand success lies in community immersion. Something I learned by reading “Belonging to the brand” by Mark Schaefer. (With a how-to).
📢 Britain will rejoin the EU’s Horizon programme, the world’s biggest collaborative research scheme, after a two-year Brexit-induced absence. British scientists welcomed the deal to rejoin, in part because it will help attract investment and talent from Europe, The Economist reports.
Fine line
Why navigating the territory of becoming deeply immersed in something while retaining a sense of self is both thrilling and perilous. Something both entrepreneurs and marketers know really well, or at least they should.
“Most people don’t understand marketing at all. They think marketing is hustle or hype or control or stealing people’s attention. It is none of those things. (…) Marketing is telling a true story that resonates with your smallest audience that they want to hear. That causes them to take action and to tell their friends.” (Seth Godin)
On stories
Entrepreneur is a synonym for salesperson, and salesperson is the pedestrian term for storyteller. Pro tip: No startup makes sense.
Global Startup Ecosystem Report 2023: Hot and Not
Which are the major movers in the top 40 global startup ecosystems?
Chasing Dreams
Today marks the beginning of a new chapter in my career as I take on the role of Course Director for the MSc International Entrepreneurship at Coventry University. It’s the perfect time to reflect on where and when everything started.
European VC dealmaking dropped significantly in the first half of 2023 as the macroeconomic headwinds caught up with the VC ecosystem
How to dismantle society, one piece after the other
Lessons from an article by The Guardian.
IF YOU ARE A STARTUPPER IN SEARCH OF A SEED INVESTOR, IT IS WORTH READING (AND USING) THIS BOOK
Something I have learnt by reading “The Art of Startup Fundraising” by Alejandro Cremades.
Busy reading something good to be shared soon. Please, bear with me. 🙏
7 things about communities you should consider
Something I have read on “People Powered” by the community expert Jono Bacon.
Why Startups Are Failing to Raise Cash (WSJ)
VCs have different expectations compared to just a couple of years ago. Traction, revenues and customers are more than ever pivotal to win money today, WSJ’s VC expert Yuliya Chernova argues.
adidas x GUAP LAUNCH THE SECOND EDITION OF ‘ORIGINALS’, THE INCUBATOR FOR EMERGING CREATIVES
40 participants will be given exclusive access and opportunities across two, six-month projects including mentoring, workshops and live creative briefs.
Crowdfunding keeps growing in the EU as the ECSPR Approved Platforms Got to 30
Good news for the European entrepreneurship ecosystem.
The “Artificial Hand”: Risks and Opportunities from AI
Something I learned by listening to Gita Gopinath’s lecture at the University of Glasgow.
AN INCUBATOR TO SUPPORT ETHNIC MINORITY-OWNED FASHION BRANDS LANDED IN LONDON
Thanks to a partnership between the (Fashion) Minority Report and ASOS.
5 things I have learned by reading “Reaching New Heights in Uncertain Times Most Innovative Companies 2023” by BCG
Innovation has never been more important—and leading innovators are showing why.
Though times to get into the job market? Time to adopt an entrepreneurial mindset
Something I have learned by reading an article on The Economist’ 1843 Magazine.
Younger people more likely to START new businesses THAN OLDER ADULTS, new survey finds
The Global Entrepreneurship Monitor (GEM) report shows countries have experienced variable impacts from the pandemic.
Want to innovate? It takes time (and partners in crime)
Three things I have learned by listening “Meet the Leader”, a podcast by the World Economic Forum.
"83 million jobs will be lost and 69 million jobs are projected to be created in the next five years. Cognitive skills are reported to be growing in importance most quickly, reflecting the increasing importance of complex problem-solving in the workplace. Creative thinking to be growing in importance slightly more rapidly than analytical thinking." (WEF, Future of Jobs Report 2023)
Connect with your customer using a metaphor
Something I have learned by reading “Rule the world. Master the power of storytelling to inspire, influence and succeed” by Paul Furlong
Imagine a new way
Something I have learned by reading “Reimagining Capitalism. How Business Can Save the World”
WILL AI CHANGE THE CREATIVITY GAME?
One thing I have learned by watching the last AI generated vlog by Casey Neistat.
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